 Hayamim Ava has been awarded The BrandLaureate - SMEs Chapter Awards for Corporate Branding 2011 - Best Brand in Retail - Audio Visual Distributor. The award was presented during a colourful ceremony held at Sunway Resort Hotel, Kuala Lumpur on 12th Jan 2012. The winners of The BrandLaureate Awards are selected based on a 300-point selection criteria consisting of brand strategy, brand culture, integrated brand communications, brand equity and brand performance. The areas covered are: Brand Strategy/Identity (100 points) Brand Culture (40 points) Integrated Brand Communications (70 points) Brand Equity (40 points) Brand Performance/Profitability (50 points) The nominations are processed by the selection committee and scored. Those who meet the minimum score go through a second round of selection and the final list is submitted to the Process Auditor for verification. |
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